PACT Advertising and Yeti Farm Animation Studio announce their new creative partnership to develop a new Peter and Penny Puck children’s animated series and other Peter Puck animated content for broadcast and streaming channels.
Originally created by Hanna-Barbera with the creative assistance from hockey sportscaster Brian McFarlane, the character continues to appeal to hockey fans young and old. In the months ahead, Peter Puck will be creatively refreshed for a contemporary audience, along with his sister, Penny Puck.
“Since their U.S. and Canadian debuts in the early 1970s, Peter and Penny Puck have captured the hearts of hockey fans across North America,” comments Donald Bilodeau, Co-Founder, PACT Advertising. “We recognized the need for great children’s content and searched for the right animation partner to help us realize the potential of these iconic and beloved characters. We’re overjoyed to enter in a creative partnership with Yeti Farm’s world-class animation talent. From the start, the team at Yeti brought so much passion to this project. Together, Peter and Penny Puck will be the new ambassadors for hockey and youth sports for players and athletes of all ages.”
Peter Puck was originally introduced in 1973 during hockey game broadcast intermissions to help teach viewers at home about the rules of hockey, as well as the wholesome values of fairness, fun at play, respect in sports and good sportsmanship.
While reimagined for a contemporary audience, the production partners say the new Peter and Penny Puck will continue to educate, entertain and inspire viewers, advancing the timeless values that make these characters so important to hockey and the wonderful world of sports. Plans for Peter Puck animated content include streaming series for children and prime time audiences and animated public service interstitials.
“Originals and brands that have both the existing and potential legacy to delight and impact kids and their caregivers’ quality of life are at the heart of our ‘Why’ at Yeti Farm and part of our founding core values,” says Jay Surridge, Chief Creative Officer, Yeti Farm. “As ambassadors of youth sports including hockey, we immediately recognized the opportunity to foster a positive and modern message around the classic recognizable Peter and Penny Puck characters. We cannot wait to bring them back to life in a fun, engaging and contemporary way in this exciting partnership.”
You can learn more about the character in this short documentary created recently by CBC Sports: The Unknown History of Hockey Icon Peter Puck.
