In celebration of Earth Day 2019, AT&T and Turner are calling on all Planeteers to join superhero Captain Planet in restoring trees on Hope Island in the “Hope Island Recovery Challenge.” From Earth Day (April 22) through Arbor Day (April 26), AT&T will donate $1, up to $100,000, to the Captain Planet Foundation for every tree restored on Hope Island in the new mobile game, Captain Planet: Gaia Guardians, published by Turner’s Adult Swim Games. AT&T’s donation will support Project Learning Garden, a program creating schoolyard gardens for students to engage in inquiry-driven, project-based learning.
Captain Planet: Gaia Guardians brings players together with the five famous Planeteers – Kwame, Wheeler, Linka, Gi and Ma-Ti – to evoke Captain Planet and defeat eco-villains that are polluting the world. The “Hope Island Recovery Challenge” is open to players 18 and older in the United States (void in Alabama, Illinois, Massachusetts and Mississippi). To participate, players tap on polluted trees anywhere on Hope Island. This will generate a contribution from AT&T to the Captain Planet Foundation. Players can help spread the word and recruit others to join the cause by using the hashtag #GoPlanet and sharing across their social platforms.
“This Earth Day, AT&T is making it easy and fun for everyone to make a difference,” said Charlene Lake, SVP – Corporate Social Responsibility and Chief Sustainability Officer, AT&T. “Through the ‘Hope Island Recovery Challenge,’ we’re turning in-game actions into real-world contributions to the Captain Planet Foundation to create more outdoor learning spaces at schools.”
All player-generated donations will benefit Project Learning Garden, which helps teachers facilitate an engaging hands-on lesson in the garden instead of a textbook-driven lesson in the classroom – while teaching to the same required curriculum standard in math, science, social studies, health or language arts. It also connects students to nature and their food while helping them develop an understanding of natural systems and an early palate for fresh, healthy fruits and vegetables.
“Gardens in the schoolyard help students learn and develop a love for the planet,” said Leesa Carter-Jones, President & CEO, Captain Planet Foundation. “With support from AT&T, gamers can help bring more gardens to our schools and inspire a new generation of Planeteers.”
The “Hope Island Recovery Challenge” joins a roster of environmental efforts at AT&T, which includes a 10x Carbon Reduction goal, large-scale renewable energy investments and actions to minimize waste and build climate resiliency.