Software maker Toon Boom Animation has cut the prices on its products to make them affordable to professional animators and students affected by the recession.
The main price changes relate to Toon Boom Studio, Toon Boom Storyboard, Toon Boom Pencil Check Pro and Toon Boom Animate, representing savings of between 17 and 50 percent.
“Always with the interest of animators upper-most in our mind, we re-evaluated our pricing strategy and found that by adjusting our everyday pricing on selected products, we would lower the point of entry to start creating animation for fun or for business”, shared Joan Vogelesang, president and CEO of Toon Boom.
Detailed information about the new pricing can be found online at toonboom.com/buy.
Market-leading studios using Montreal-based Toon Boom’s products include Nelvana, Warner Bros., Mercury Filmworks, China Central Television, Toonz Animation India, eMation, Rough Draft Korea, Alphanim, BKN, Cromosoma and Enarmonia.