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Mirada Launches ‘MirrorWorld’ App

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Mirada Launches ‘MirrorWorld’ App

Multi-platform storytelling company Mirada Studios has launched a new interactive, standalone “living storybook” iPad app called MirrorWorld, featuring the work of renowned fantasy author Cornelia Funke (Inkheart). The app is available now in the iTunes App Store for $5.99.

The MirrorWorld app brings the fairytale-inspired world of Funke’s Reckless and Fearless novels to life in a new way, allowing users to immerse themselves in the otherworldly setting by accessing alternate realities with the touch of their fingers, traversing rolling storyscapes by scrolling, exploring environments with gyroscope-rooted POVs, and studying the fantastical, intricately rendered creatures up close in 2D, 3D and animated illustrations.

“As I am also an illustrator, I see my story worlds quite clearly,” says Funke, “but book illustration is not a visual tool that’s used nowadays as extensively as it was in the 19th century. When I met director Mathew Cullen and was introduced to the magic of Mirada, I saw the opportunity to fill that void – to bring my stories to life, visually, and to show my readers these worlds as I see them in my head. The wizards at Mirada create by bringing old crafts and very modern technology together. Working with them opened new horizons for my storytelling.”

MirrorWorld was directed by Mathew Cullen; additional leads included creative director David Fowler, digital creative supervisor Andrew Cochrane, composer Atli Örvarsson, art director Mark S. Brinn, and producers Andrew Merkin and Andrin Mele-Shadwick. Mirada was founded in 2010 by Cullen, Guillermo del Toro, cinematographer Guillermo Navarro and executive producer Javier Jiminez.

MirrorWorld Trailer:




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