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Madagascar’s Penguins March for Computing

Visual FX and Tech

Madagascar’s Penguins March for Computing

Having tickled many a funny bone in DreamWorks Animation’s hit feature, Madagascar, those mischievous animated penguins are starring in a video illustrating how High Performance Computing (HPC) impacts the daily lives of average consumers. Commissioned by The Council on Competitiveness, a national organization of business, academic and labor executives, the video will be presented at the Second Annual High Performance Computing (HPC) Users Conference on July 13 in Washington, D.C.

The video, produced by DreamWorks Animation, is designed to help viewers grasp the importance of HPC in breakthrough innovation in fields ranging from medicine to consumer products, energy security and aerospace. It will also demonstrate the need for continued funding and support of those efforts.

The Council worked with companies, universities and national laboratories to reveal how HPC is behind many of the commonplace products and services consumers take for granted. Contributors include Boeing, Chevron, DaimlerChrysler, the Defense Advanced Research Projects Agency, Ford, IBM, Intel, Lawrence Livermore National Laboratory, Los Alamos National Laboratory, Oak Ridge National Laboratory, Ohio Supercomputer Center, Pacific Northwest National Laboratory, Pittsburgh Supercomputing Center, Procter & Gamble, Sandia National Laboratories, SGI and the University of Illinois at Urbana-Champaign National Center for Supercomputing Applications.  

At the conference, leaders from industry, academia and the national laboratories will discuss problems whose solutions could have a significant impact on competitiveness if more computational capability were available. Panelists will also address the challenges of creating, using and maintaining application software suitable for a competitive, corporate production environment, and the role of universities and national laboratories in helping accelerate development of new and/or updated code.

The Second Annual HPC Users Conference is co-sponsored by the Defense Advanced Research Projects Agency, the U.S. Department of Energy’s National Nuclear Security Administration and Office of Science and the National Science Foundation. More information on the conference and its speakers is available at The Council on Competitiveness is on the web at

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