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Apple Unveils New Digi Sound Tech at NAMM

Visual FX and Tech

Apple Unveils New Digi Sound Tech at NAMM

It’s not just Moby who can produce winning beats from his Manhattan apartment. In search of the perfect (and low-cost) score, more and more one-man bands are looking to off-the-shelf software to get the job done. And now Apple has added a new generation of professional audio technology to be incorporated into future versions of Apple’s existing Logic audio production software.

“The next generation of Logic will bring (an added) level of sophistication to computer-based music production,” says Rob Schoeben, VP of applications marketing from this year’s NAMM in Anaheim, Calif. “With Sculpture and UltraBeat, Logic users will have the ability to create more dynamic and expressive sounds than ever before, and with support for enhanced Apple Loops, they’ll have the convenience and flexibility of loop composition combined with the power of a world-class sequencer.”

Both Sculpture and UltraBeat significantly broaden the selection of sounds and integrated rhythms a Logic Pro user has to work with. They join the impressive list of award-winning software instruments included with Logic Pro, such as the EVP88 Electric piano, EVB3 Organ, EVD6 Clavinet or the industry leading EXS24mkII sampler.

Future versions of Logic Pro will also include support for enhanced Apple Loops, the powerful open-standard file format for real-time matching of audio loops and sound effects. The Apple Loops format offers richer information than standard audio files, so users can quickly find a loop by instrument, genre or mood. Future versions of Logic Pro will be able to import MIDI performance and channel strip configuration data contained in the new software instrument form of Apple Loops. These special files can be used either as audio loops or software instrument MIDI loops, providing unprecedented flexibility for loop- based composition. With Apple Loops support, future versions of Logic Pro will easily import projects from GarageBand, Apple’s recently announced, new music application that turns the Mac into a complete recording studio allowing users to play, record and create amazing music using a remarkably simple interface.

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