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Turner’s Boomerang Takes Aim at Taiwan


Turner’s Boomerang Takes Aim at Taiwan

Turner’s global brand Boomerang, a companion kids’ channel to Cartoon Network, is now available in Taiwan for the first time. The territory expansion brings an additional 1.6 million subscribers across Kbro and Taiwan Mobile platforms, increasing Boomerang’s distribution in Asia Pacific to 32 million households since its relaunch in late 2014.

The on-air offerings will be complemented in the region with videos and games available through the kid-safe tablet app Boomerang Watch and Play.

“To see Boomerang’s country count and regional distribution maintain this kind of momentum is fantastic,” said Phil Nelson, Turner’s Managing Director for North and Southeast Asia Pacific. “Cartoon Network is already the No. 1 international Kids channel in Taiwan and Boomerang will complement it perfectly – providing viewers with the ultimate family-friendly destination for iconic cartoon franchises.”

Starting November 14, the all-animation network will have both Mandarin audio and traditional Chinese subtitles for its impressive line-up of classic characters, new series and movies aimed at kids 4-9 and their families and caregivers.

In addition to popular Warner Bros. Animation favorites Tom and Jerry, Scooby-Doo and Looney Tunes, Boomerang Taiwan will offer new shows including Bunnicula, as well as Talking Tom from Outfit7, and the madcap comedy Grizzy and the Lemmings, Studio Hari’s much-buzzed-about MIPJunior hit.

Further international acquisitions on Boomerang include The Garfield Show, Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series and Inspector Gadget. November will also see new episodes of My Little Pony: Friendship Is Magic, Barbie and Tom and Jerry.

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