Turner is moving to meet growing demand for tailored content for the South Asian demographic by launching a first-ever dedicated children’s channel in Hindi: Cartoon Network Hindi, which marks Turner’s fourth flagship kids channel.
Cartoon Network Hindi is aimed at kids aged 4 to 14 living in MENA and will include a lineup of hit CN animated series like Ben 10, Powerpuff Girls, The Amazing World of Gumball and Adventure Time, as well as popular Indian-produced series that also air on Turner Channels in India.
Taking into consideration the percentage of South Asian families residing in the UAE and other GCC countries, Turner will be the first broadcaster in the region to cater for this untapped kids market. Cartoon Network Hindi will be available as a pay TV channel on beIN (as Turner’s exclusive Direct to Home partner) and on E-Vision, part of Etisalat, and du in the UAE. New Boy – a prominent toy manufacturer and distributor – has also come on board as a key advertising partner.
Turner is now the only broadcasting network in MENA to offer dedicated kids channels in three different languages: Arabic (through its free to air Cartoon Network Arabic), English (through Cartoon Network and Boomerang) and Hindi (through Cartoon Network Hindi).