Award-winning digital artists Lawrence Jones and Jason Vega have launched a new studio Hartford, Connecticut called Torque. The new shop specializes in the creation of vfx, animation, motion graphics and VR experiences for the commercial, entertainment and TV industries.
“It is becoming very clear that the broadcast advertising industry is in need of a unique creative and technology company that will create integrated advertising solutions,” says Jones. “The broadcast arena is screaming for creative and innovative ways by which brands and networks can leverage the latest tech to empower engaging storytelling. Our new creative company will offer clients cost effective and impactful solutions that deliver the messages they wish to present to their target audiences at a fraction of the typical industry fees.”
Torque is launching with its first commercial campaign, “Keep Moving” for Orthopedic Associates of Hartford. The 60-second spot incorporates effects work and motion graphics into live-action footage to illustrate the stress of old injuries on the body. Torque was commissioned by RW/JD Connect to provide concept, previz, production, post and finish for the spot.