It’s official — TV network The Hub will transform into Discovery Family effective Oct. 13.
According to Discovery, the network will broaden its programming focus to serve families in primetime and continue to showcase Hasbro Studios award-winning children’s content in daytime.
Discovery Family Channel will continue as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60 percent ownership position in the new channel and Hasbro’s stake decreasing to 40 percent. The network will be consolidated and managed under the Discovery portfolio of networks.
During the daytime, Discovery Family Channel will offer new Hasbro Studios series as well as beloved library programming, including My Little Pony, Littlest Pet Shop and Transformers Rescue Bots. During primetime, the network will serve a growing family audience that began to develop under The Hub Network.
Under the executive management of group president Henry Schleiff, Tom Cosgrove will assume the role of general manager of Discovery Family Channel and will manage all network operations and programming, working closely with Hasbro Studios.
The Hub Network has grown from nearly 56 million homes in 2010 to approximately 70 million U.S. homes today.