Channel 5’s Milkshake! preschool block is set to become the exclusive UK free-to-air home for Irish studio Wiggleywoo’s hit preschool series The Day Henry Met… The animation will premiere later this year on the country’s No. 1 commercial destination for kids 4-6.
In every episode, Henry meets something new — The day Henry met a whale! The day Henry met the moon! The day Henry met a Car! These charming adventures now run to four seasons, each 26 x 5’. The Day Henry Met… originally premiered on RTE in Ireland and then on Nick Jr. in 178 countries, prior to moving to Free TV and SVOD.
Existing Free TV partners include RAI (Italy), ABC (Australia), SVT (Sweden), YLE (Finland), TVO, TFO and Knowledge Network (Canada), TVP (Poland), Eesti (Estonia), LTV (Latvia) and RUV (Iceland). SVOD rights have sold to Amazon, Svensk (Scandinavia), TF1 (France), Telefonica (Spain), BT (Great Britain), Jetsen Huashi (China), Horng En Culture (Taiwan) and others.
The series has also sold to 20 airlines including Virgin Atlantic, Emirates, Qantas Airlines, Lufthansa, Air France, Norwegian Air and Cathay Pacific.
Commenting on the UK deal Louise Bucknole, VP of Programming at VIMN Kids said, “We’re delighted to be welcoming The Day Henry Met… to Milkshake!, which showcases the very best in British and Irish preschool content.”
The Day Henry Met… is distributed internationally by Monster Entertainment which has just made its first publishing deals with the O’Brien Press for the UK and Ireland and New Frontier in Australia and New Zealand.
The series continues to enjoy terrific ratings. In Italy, The Day Henry Met… is ranked fifth among the most viewed programs on free children’s channels in the 13:00-18:00 time slot, with a 13.32% share of viewers aged 4-7. The Day Henry Met… is performing similarly to Albero Azzurro and Peppa Pig and has also received a morning timeslot on RAI YoYo.