Family edutainment content creator, provider & streaming platform Spacetoon is starting a new programming block targeting mothers and their preschool-aged kids on its free-to-air TV channel and Spacetoon Go online streaming service, launching in celebration of Mothers’ Day.
Spacetoon will be the first Arab kids’ TV channel to debut such a co-watching block. Content will stream every day from 7 a.m. to 1 p.m. Saturday-Thursday, to reach parents during daily meal times in order to promote tips for better child nutrition. The block can also be streamed online via Spacetoon Go at any time.
“Most of the millennials who grew up watching Spacetoon are mothers now, and they are going through the mothering journey, seeking tips and advice from different outlets, that’s one of the reasons why we’ve decided to start this block,” explained Spacetoon CEO Fayez Al-Sabbagh. “Another reason is the commitment we have developed through the years towards the Arab kids and families, and our mission in providing them with high-quality, values-based and totally safe content.”
“What makes this experience so unique is that it will be streamed on Spacetoon Go platform in addition to Spacetoon TV where we were keen to provide more flexible options for mothers,” he added. “This is in addition the purposeful content delivered by experts in nutrition and health in addition directed to children and mothers.”
Established in Dubai in 2000 as part of GNAM Group, Spacetoon Kids TV is the first children’s channel to air in MENA, and now covers 22 countries to reach more than 200 million viewers.