Skechers Entertainment is set to promote its new animated TV series Zevo-3 with promotional DVDs inserted in one million Skechers shoeboxes for the back to school season.
Zevo-3 is the debut TV show from Skechers Entertainment, and is set to premiere this fall on Nicktoons. The comedy-action series is about three teen heroes given powers to fight the villain Stankfoot. Twenty-six 22-minute episodes of the series are in the works, produced as 2D animation with 3D CGI effects.
‘We will leverage the marketing and promotional power of the Skechers brand at retail to raise the visibility of Zevo-3 in a truly impactful way,’ said Kristen Van Cott, VP of creative development for SKECHERS Entertainment. ‘We are confident this will result in enhanced viewership once the series takes to the airwaves.’
Zevo-3 is a Skechers Entertainment production in association with Moonscoop. Van Cott and Elizabeth Daro are co-executive producers. The show is based on characters created by John Masse.