Rubicon Group Holding (Pink Panther & Pals) has picked up the global licensing, merchandising and digital media rights to the popular Monster In My Pocket brand of collectible monsters for boys from MEG, creator and owner of the intellectual property. RGH will create a global brand strategy for the property, which includes developing and producing a broad range of animated Monster In My Pocket content for theatrical and television distribution, DVDs, game platforms, apps, and online and social media. MEG retains master toy license rights to the property.
“We are pleased to be working with MEG and welcome the opportunity to expand our reach in the digital marketplace with creative new content for the Monster In My Pocket® franchise,” said David Corbett, RGH’s North America’s exec director.
“Our new association with MEG perfectly supports our corporate goal to partner with high profile companies on well established brands that will benefit from RGH’s proven expertise in producing the highest quality animation to achieve global success. This is an important new partnership for RGH and we look forward to a long and profitable association with MEG,” said RGH CEO Randa Ayoubi.