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Ratings Rise for [adult swim]


Ratings Rise for [adult swim]

Having graduated from a late-night programming block on Cartoon Network to a Neilson-recognized network in its own right, [adult swim] has been setting records among ad-supported basic cable for monthly total day delivery of adults 18-34, scoring especially well with male viewers. During the month of February, the home of Aqua Teen Hunger Force extended its run as the top network among men 18-24 for 23 consecutive months.

According to preliminary data from Nielsen Media Research, [adult swim] saw double-digit growth across all targeted demographics over last February and ranked No. 3 among basic cable networks for total day delivery of adults 18-49. Results reflect the fact that February ’07 marks the first month Nielsen Media Research has measured ‘extended home viewing,’ which encompasses college dorms and off-campus housing.

Throughout February, [adult swim] attracted an average of 460,000 adults aged 18-34, new basic cable monthly record. Other monthly records were set in the adults 18-24 (280,000), men 18-34 (283,000) and men 18-24 (169,000) demographics. During the final week of the month, the network ranked No. 1 for total day delivery among the four key demos, seeing a 26% spike among adults 18-34.

Launched by Turner Broadcasting System in 2001, [adult swim] was thrust into the national spotlight last month when devices designed to promote the Aqua Teen Hunger Force series and movie caused bomb scares in Boston. Turner ended up paying the city $2 million dollars to avoid legal action, but the payout proved to be well worth it and the publicity generated no doubt contributed to the network’s ratings growth.

February also saw the launch of two new [adult swim] series, Saul of the Mole Men and Tim and Eric Awesome Show, Great Job! Blending live-action and animated elements, the series join such animated staples as The Venture Bros., Family Guy, Robot Chicken, Squidbillies and 12oz. Mouse. Aqua Teen Hunger Force Colon Movie Film For Theaters, [adult swim]’s first theatrical feature, is set to debut in 800 theaters nationwide on March 13.

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