Kamp Koral: SpongeBob’s Under Years — the newest addition to the SpongeBob SquarePants universe — made a splash on Nickelodeon (Friday, April 2 at 7 p.m. ET/PT), scoring the net the top telecast of 2021 to date with Kids 2-11, on ad supported TV. (Source: NMR, Live+Same Day, 2021-YTD [12/28/20-4/04/21], excluding sports, movies, news and shorts)
In Live + Same Day, Kamp Koral averaged a 1.7/336K with Kids 2-11, posting an increase of +31% year over year. The telecast also ranked number one for the week with Kids 6-11, averaging a 1.5/179K, posting double-digit year-over-gains (+36%); and drew 714,000 total viewers.
In Live +3, Kamp Koral posted double-digit lifts of +24% among Kids 2-11, averaging a 2.2/416K, ahead of the animation genre average lifts +10%. With Kids 6-11, the telecast averaged a 1.5/179K, posting a +32% increase in Live +3, outpacing the genre average +25%. The episode also posted double-digit lifts with total viewers, up +20% (855K).
The series premiered on streaming service Paramount+ on March 4.
Following Friday’s Kamp Koral episode, Nickelodeon debuted its brand-new live-action puppet series The Barbarian and the Troll (Friday, April 2 at 7:30 p.m. ET/PT), which posted double-digit year-over-year gains with Kids 2-11 (1.4/271K, +17%) and was the number two telecast for the week with Kids 6-11 (1.3/153K, +30%), only after Kamp Koral. The show also drew 607K total viewers (+10% vs year ago).
In Live + 3, The Barbarian and the Troll telecast posted double-digit gains with Kids 2-11 (1.4/271K, up +13% vs LSD) and Kids 6-11 (1.3/153K, up +21%), up +23% and +34% over the live-action genre average, respectively. The episode also posted double-digit lifts with total viewers, up +19% (725K).