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Mattel Creations Inks First LatAm Deal for ‘WellieWishers’


Mattel Creations Inks First LatAm Deal for ‘WellieWishers’

Mattel Inc.’s entertainment content division Mattel Creations has secured its first Latin American broadcast partner for WellieWishers (26 x 11). Aimed at girls 5-7, the new 2D animated series from top brand American Girl has been picked up by Mexico’s Televisa.

WellieWishers will launch on Televisa in mid-December, dubbed for Latin Spanish-speaking audiences. The new series, which premiered on Amazon Prime Video in the US earlier this year, will join other Mattel properties already airing on the network: Barbie, Monster High, Max Steel, Thomas & Friends, and others.

“We are pleased to be launching WellieWishers with our esteemed partners, Televisa in Mexico,” said Justin Richardson, VP Global Content Distribution & Strategy at Mattel Creations. “The broadcaster has exactly the right platform and audience for this compelling new series and with its timeless, illustration-inspired design and contemporary storytelling, we believe the show will resonate with young girls in Mexico and the rest of Latin- America.”

The series introduces five smart and lively “WellieWishers” — Jillian, Kendall, Emerson and Camille. When the WellieWishers step into their colorful rain boots, they are ready for anything in their aunt’s whimsical backyard garden. Young viewers are entertained through stories, humor, and catchy songs as the WellieWishers work, dream, and play together—feeding birds, making mud pies, creating art, and putting on shows—all while imparting valuable lessons in friendship.

The series is bolstered by a line of dolls, accessories, early chapter books and digital games from American Girl, which is already available at select retailers across Mexico.




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