Australia-based global toy company Headstart International has made a playdate with Turner Asia Pacific to produce a new animated series based on the Best Furry Friends brand. Content will launch March 2019 on Turner’s Boomerang TV channel in Australia. A pilot episode, “Zara’s Birthday Blues,” is available on the property’s YouTube page.
The CG-animated 13 x 11’ series will feature the six core Best Furry Friends characters, the Besties, and their unique animal BFFs. In addition to the initial broadcast launch, the content will roll out on Boomerang’s digital platforms and the Best Furry Friends YouTube channel. As part of the agreement, Turner’s Cartoon Network will have first broadcast rights in additional global markets.
“We created Best Furry Friends with a vision for animated content in mind and we couldn’t think of a better partner than a world class organization like Turner,” said Andrew Hendy, Owner, Headstart International. “We are excited for kids to become even better BFFs with their Best Furry Friends and engage with the brand through fun and high-quality animation.”
Robi Stanton, general manager of Turner Australia, New Zealand and Pacific Territories, added: “This partnership is all about combining great IP with great storytelling and production – two things that Turner has been leading the way in for 25 years. Kids are going to love it!”
Sold globally, the Best Furry Friends range currently includes collectibles, dolls and plush, with line extensions coming in the shape of playsets, interactive toys and more.