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HBO Makes Historic Magic Acquisition

Television

HBO Makes Historic Magic Acquisition

Magic Cellar, the first animated series to be based on African culture, has been acquired for broadcast in the United States by HBO. This marks the first-ever sale of an African animated television program to a major American network.

The 3D animated series is based on 20 folk-tales, partially collected by conducting interviews with elders in African villages. It’ll be shown on HBO Family in the United States and Bermuda. The series debuts Saturday, June 23. Each episode will repeat on Tuesday and Thursday. The deal was negotiated by Firdaus Kharas, the shows Ottawa, Canada-based director and executive producer. ‘I see this sale as another indication of the thirst for high quality multicultural programming,’ Kharas says.

Magic Cellar is a joint venture between South Africa and Canada. The series was commissioned by the South African Broadcasting Corporation and is a production of Ottawa-based Chocolate Moose Media Inc. and Morula Pictures of Johannesburg, South Africa.

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