Independent Italian entertainment company European Television Service will launch its first animated project at next month’s MIPJunior event: Glammys School of Fashion Vlog will make its official debut having wrapped production in April.
Aimed at kids ages 6-9, the 13 x 2 comedy series is styled after a video blog, with different characters presenting themselves to the audience and relating stories about the boys and girls attending a famous fashion school and dreaming of becoming a successful designer, makeup artist, show organizer, etc.
Glammys is animated in digital 2D, using Toon Boom’s Harmony, by Maga Animation. The studio has animated many projects for global broadcasters like Nickelodeon and Disney, and most recently delivered Extreme Football.
The series is already attracting interest from publishers and toy companies as it prepares to entice buyers at MIP.