Digital entertainment studio Frima and Groupe Média TFO, the leading French-language educational content producer in North America, will launch a brand-new animated kids’ series during the Pixel Animation/Cartoon Connection gathering in Canada. The project, MaXi, is the first Canadian animation project formatted and designed primarily for smartphone and tablet experiences.
The series is a subtly educational title that raises awareness about human impact on the environment. Boys and girls alike will get caught up in the incredible adventures of Mara and Xilo (MaXi), “part-time” conjoined teens, as they explore the fantasy world of Vakarma. MaXi features a generous and assertive young heroine, strong musical elements and highlights diversity.
MaXi (26 x 11) will be available for iOS and Android, as well as linear TV, by Spring 2017. Aimed at kids ages 9-12, the MaXi mobile experience will be richly immersive, allowing users to explore the property’s wacky universe, unlock new content when watching and create interactive cartoons to share with friends.
MaXi is a 100% French-language production from Groupe Média TFO and Frima. Financed by the Canada Media Fund and the Bell Fund, the series also has an original Franco-Ontarian and Québecois cast, including Sarah-Jeanne Labrosse, Nicolas Charbonneaux, Mathieu Pichette, Martin Watier and Annie Girard.