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DHX, Mattel Launch Content Partnership


DHX, Mattel Launch Content Partnership

DHX Media and Mattel Inc. are entering a long-term partnership for the development, production and distribution of a range of new, multi-platform content for young audiences inspired by hit Mattel properties Bob the Builder, Fireman Sam, Little People and Polly Pocket.

“Mattel is a truly iconic company and this deal builds upon DHX’s existing strategies for long-term global growth,” said Dana Landry, CEO of DHX Media. “The partnership plays extremely well to our complementary strengths – global content creation and distribution for DHX, and brand management and development for Mattel – and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world.”

Through the partnership, the companies will jointly fund, co-develop and co-produce new episodic, short-form and long-form content for the properties designed for traditional and digital platforms. Covering multiple revenue streams, the partnership takes effect January 1, though Mattel and DHX will begin creative and strategic collaboration immediately. DHX Distribution will manage global sales of existing and new content for the named properties.

Bob the Builder

Bob the Builder


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