Leading Latin American preschool channel Discovery Kids has picked up broadcasting rights to animated series Cleo & Cuquin (52 x 7 min.) from Ánima Kitchent and Televisa. Based on the classic Familia Telerín cartoon, the show will debut on the netwrok this autumn.
Aimed at kids ages 4-5, Cleo & Cuquin follows the adventures of the most famous Telerín kids. Each episode finds little rascal Cuquin getting himself into trouble, with big sister Cleo doing her best to get him out of it — with the help of Teté, Pelusín, Colitas and Maripí. Together, the brothers and sisters play their way to he answer, pretending to be astronauts, scientists, pilots, or whatever is needed to get the job done. At the end of their journey, Cleo makes up her mind about what she wants to be when she grows up … at least for that day.
Cleo & Cuquin has been developed as a transmedia brand by Ánima Kitchent, Televisa, MAI and Selecta Visión. In addition to the refreshed TV show, the brand includes apps like The Bedder, web content, and music clips which have already generated over 400 million views and a million subscribers on YouTube in just 18 months.
Further, Mattel has recently been named the worlwide master toy licensee for the brand, with a line of Cleo & Cuquin playthings due in stores in time for Christmas 2017.
Familia Telerín first arrived in the late 1970s, created by José Luis and Santiago Moro. The show introduced the song “Vamos a la cama” (“Time for bed”), which became part of the nighttime routine of a generation of parents with sleep-resistant children.