Cartoon Network has tweaked the familiar look of its brand as it attempts to broaden its appeal to a wider audience.
The company has streamlined its chessboard logo and added the new tag line ‘Check it.’
The network also has redecorated its offices and, according to Variety, given its staff black and white checkered Vans shoes in honor of the revamp.
The company says the new logo was intended to connect the company’s traditional animated content with its growing slate of live-action.
The changes became visible on the channel itself over the Memorial Day weekend.