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Breakthrough to Distribute New Eva Longoria Toon


Breakthrough to Distribute New Eva Longoria Toon

Toronto-based City today announced start of production on Mother Up!, a 13-episode, half-hour adult animated comedy series starring Eva Longoria (Desperate Housewives), who also serves as the show’s executive producer. Developed by Rogers Media and co-produced by Canadian companies Breakthrough Entertainment and Bardel Entertainment, in association with U.S.-based Mass Animation, Mother Up! will premiere in the fall of 2013 as part of City’s prime-time lineup and be available exclusively in the U.S. on the free, ad-supported Hulu and Hulu Plus subscription service. Additional broadcast details to be announced at a later date.

Mother Up! revolves around the daily life of Rudi Wilson (Longoria), a former high-powered music exec who takes on the greatest challenge of her life: motherhood in suburbia. Rudi is striving for the life of a super-mom but she forgets one important detail – she’s not a very good parent. Bringing her street smarts and urban lifestyle to the suburbs, Rudi confronts the endless challenges of parenthood with a series of misguided improvised solutions, putting her life on the line like never before.

Executive producers for the series are Eva Longoria, Yair Landau (Cloudy with a Chance of Meatballs) and Susan Purcell (Live Music) from U.S.-based Mass Animation, Fred Fuchs (Transporter: The Series), Breakthrough Entertainment’s Ira Levy (Less Than Kind) and Peter Williamson (Kenny vs. Spenny), and Bardel Entertainment’s Barry Ward and Delna Bhesania (Bob’s Burgers).

Mother Up! combines the talents of famed Hollywood actor, director and producer Eva Longoria with the comedic genius of writers Michael Shipley, Greg Lawrence, Mark McKinney, Laurie Elliott and Jenn Engels and the development, production and animation talents of Mass Animation, Bardel Entertainment and Breakthrough Entertainment,” said Ira levy, Executive Producer and Partner at Breakthrough Entertainment. “We could not be more excited about collaborating with this extraordinary, high-profile team.”

Developed by Michael Shipley (American Dad, My Name Is Earl, Family Guy) – who will also serve as an executive producer – Mother Up! is based on the original material of Marnie Nir and Katie Torpey. Recruited to serve as showrunner and executive producer is Canadian Greg Lawrence (Crash Canyon, Kevin Spencer), who joins the all-Canadian creative team of celebrated writing talent including Mark McKinney (Less Than Kind), Jenn Engels (Seed), Laurie Elliott, and Laura Kosterski.

Breakthrough Entertainment will distribute the series worldwide outside of North America.

Eva Longoria

Eva Longoria


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