Those four gals who dared challenge Barbie in the fashion doll biz are taking their love for shopping, hairstyles and hip clothing to the tube with a CG-animated TV series to air this fall on 4Kids TV, 4Kids Ent.’s Saturday morning children’s programming block on FOX. The show will join such popular girls shows as Winx Club, Mew Mew Power and Magical Doremi when the fourth season of 4Kids TV launches on Saturday, Sept. 10.
Since they hit store shelves in 2001, more than 100 million BRATZ dolls have been sold worldwide. The animated series will expand the world of fashion-conscious Yasmin, Cloe, Sasha and Jade, who will get into adventures as they scoop stories for their hip teen magazine.
“The BRATZ fans have been asking for a TV show for the past few years,” says MGA Ent. CEO Isaac Larian. “Their wish will finally come true! The people at 4Kids are passionate and entrepreneurial, and we are delighted to be working with them.”
The fall lineup on 4Kids TV will also feature the debut of the all-new G.I. JOE SIGMA 6 toon series. Returning favorites will include Teenage Mutant Ninja Turtles, One Piece and Sonic X. The block airs Saturdays from 8 a.m. to noon (ET) on FOX.