Turner’s second flagship kids’ channel Boomerang will be coming to Hong Kong through Now TV as part of the platform’s Junior Pack. Effective July 1, the agreement increases distribution in Asia Pacific to over 30 million households since the channel’s relaunch in late 2014.
The all-animation Boomerang lineup includes international hit series and movies for kids 4-9 and their families, including classics Tom and Jerry, Scooby-Doo and Looney Tunes. Highlights for the launch month of July include Bunnicula, Shaun the Sheep and new episodes of The Garfield Show.
On top of new and exclusive Warner Bros. content like this, Boomerang’s international acquisitions include Pink Panther and Pals, Strawberry Shortcake, Mr. Bean: The Animated Series, Inspector Gadget, and DreamWorks Animation’s Turbo FAST, Dragons: Defenders of Berk and Riders of Berk.
“Hong Kong audiences already know and love Boomerang’s shows, so the channel will undoubtedly appeal to families with young kids,” says Turner’s MD for Southeast Asia, Phil Nelson. “We’ve seen this brand grow quickly around the region and gain momentum – hitting the 30 million distribution mark is great milestone. Now TV subscribers now have access to all three of Turner’s kids’ channels in the region – Cartoon Network, Toonami and Boomerang – so there really is something for everyone.”