Bento Box Launches Interactive Unit

Burbank-based animation studio Bento Box Entertainment has launched Bento Box Interactive, a new venture that specializes in the creation of distribution of digitally enhanced e-books and 3D apps.

Daily Variety reports that the studio has already secured an initial round of funding in the mid-seven figures from Colombia-based media company E-nnovva, looking to distribute initially in North and South America, with the goal of expanding worldwide. Bento Box Entertainment president Scott Greenberg will lead BBI with Janelle Pitchford, the division’s arm’s creative director. The first project released under the new banner is an enhanced ebook format of the popular Sweet Pickles franchise.

“As an animation production company, we want to enable the creative community to tell visually exciting interactive stories that engage audiences worldwide,” says Greenberg. “We see a significant opportunity to build brands through new devices and platforms.”

Bento Box Entertainment was launched in 2009 by Geenberg, Joel Kuwahara and Mark McJimsey. Among the company’s TV clients are Comedy Central’s new series Brickleberry and Fox’s Bob’s Burgers. For more info, visit www.bentoboxent.com.

Bob’s Burgers