Spacetoon, one of the biggest family content providers in MENA, has recently signed a strategic partnership deal with The Moshaya Family, the top family-friendly content creator in the Arab world, to take the region’s most recognizable YouTube family channel to the next level with a remarkable jump into consumer products and a major expansion into the digital media world through an original animated series.
Through this agreement, Spacetoon will turn MENA’s titan YouTube family channel into a true lifestyle franchise across a variety of consumer products including toys, animation series, video games and FMCG specially designed to reach and entertain kids and families.
Creating the license of The Moshaya Family franchise will grant Spacetoon an opportunity to introduce this promising franchise to the toy industry market. This will record a successful step in bringing a new life that gives kids and families unlimited experience full of edutainment tools.
This official partnership announcement was followed by the revealing of the new brand identity for The Moshaya Family including, a new logo that reflects the sense of coherence with a direct connection with the family members who each have a huge fan base in MENA. The new brand identity is the first step towards building strong brand positioning, paving the way for companies seeking partnership opportunities to boost their businesses through high-quality products for kids and families and help them create great experiences for their customers.
“This is truly one of the most exciting partnerships that we have ever involved with. We’re so thrilled to be collaborating with the pioneer in the family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products,” said Ahmad Weiss, Commercial Director of Spacetoon. “Being in the family entertainment industry for over 20 years has made us closer to the consumers especially parents in a way that helps us win their trust. This couldn’t have been done without the massive support of our global and local partners.”
“We are so thrilled for this opportunity with Spacetoon. We have always been interested in enlarging our work throughout in many fields such as toys and licensing, but it was difficult to find the right partner. Now with this alliance we are so excited to finally see the results coming to light,” commented Muhammed Moshaya, founder of The Moshaya Family YT channel. “We were excited at the opportunity as we had been very interested for years in expanding our business into other areas, such as toys and licensing, but had found it difficult finding the right partner. With Spacetoon we saw the opportunities that we had been after finally coming to light.”
Spacetoon plans to reveal a new, original animated series and further merchandising strategies within the year. The deal has already spawned a partnership with Dubai-based Toy Pro to launch a line of The Moshaya Family toys in MENA markets and prepare a wide range of consumer products.