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Zodiak Launches Multi-Brand YouTube Channels

Digital Media

Zodiak Launches Multi-Brand YouTube Channels

Zodiak Kids announces the launch of two multi-brand YouTube Channels for kids and preschool audiences: ZeeKay and ZeeKay Junior. ZeeKay Junior comes to the platform with an established 100,000-subscriber base for existing Zodiak Kids content on the site. The channel will feature new preschool content as well as popular shows like Mister Maker, Waybuloo, Zack & Quack and fresh online pilots.

ZeeKay will boast popular owned kids’ series like Totally Spies, Team Galaxy, Martin Mystery and LoliRock, while also serving as a hub for newly commissioned content for tweens, like CiTV’s Scrambled!, which features bespoke YouTube formats. Both channels will be on the new YouTube App launching later this year and will have extra content uploaded regularly.

The online channels will work closely with recently announced Zodiak Kids Studios and third party producers to create original content for the platform in order to boost subscriber growth and a global audience base. The Zodiak Kids catalog as it has been available on YouTube has earned over 1.6 billion views to date, providing kids content in all territories.




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