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WildBrain and JibJab to Grow ‘StoryBots’ on YouTube


Digital Media

WildBrain and JibJab to Grow ‘StoryBots’ on YouTube

Digital kids’ network and studio WildBrain has struck a multi-year deal with JibJab Bros. Studios to manage and grow StoryBots, on YouTube. StoryBots is an Emmy Award-winning multi-platform learning program for children ages three to eight. WildBrain plans to use its expertise in managing and growing premium kids’ educational content on advertising video-on-demand (AVOD) platforms to grow the online audience for StoryBots on YouTube.

“We are honored that JibJab Bros. Studios chose WildBrain to manage their premium educational content on YouTube,” says Jon Benoy, WildBrain’s head of sales. “Our team has extensive experience growing online audiences for well-known children’s brands, and we’re also highly adept at developing and managing educational content for young audiences. StoryBots has already done incredibly well on YouTube and we look forward to continuing this growth.”

“The StoryBots YouTube channel has quickly become a fixture in so many homes and classrooms, with more than a half-billion minutes watched and 340,000 subscribers,” says Gregg Spiridellis, CEO of JibJab and co-founder of StoryBots. “It’s one of our biggest discovery tools, and we look forward to leveraging WildBrain’s expertise to both nurture and grow this audience, while also driving viewers to our educational website, apps and other products.”

WildBrain has 35 million subscribers and generated 55 billion minutes watch time from July through December 2017. As with all of the channels under its management, WildBrain will distribute and manage the content, and also monitor the YouTube platform for comments and unofficial content.

StoryBots centers on a group of curious little creatures who live beneath our screens, offering a world of learning and fun for kids, parents and teachers. In addition to its very successful YouTube channel, the StoryBots are stars of their own Emmy Award-winning Netflix Original series, Ask the StoryBots, and its companion show, StoryBots Super Songs, which is now on both Netflix and YouTube.

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