WEBTOON, the world’s leading digital publisher of sequential storytelling, and Crunchyroll, the world’s most popular anime brand, are announcing today a strategic partnership that will see the development and co-production of new animated content. Crunchyroll and WEBTOON will also collaborate on the distribution, licensing and retail of each new series.
Known as the global leader in original webcomics, WEBTOON’s animated content will offer fans a new way to experience their favorite titles while helping creators to expand their comic creations to new platforms and reach a broader audience.
With over two million subscribers and 50 million registered users, Crunchyroll delivers the best of Japanese animation to over 200 countries and territories around the globe. Crunchyroll also offers fans a robust 360-experience around their favorite anime series, including events, such as the recently-wrapped Crunchyroll Expo, Crunchyroll Games, merchandise, licensing and more.
“There is tremendous crossover appeal with our audiences and exceptional creative synergy on the types of stories we want to tell,” said Taylor Grant, SVP of IP Development at WEBTOON. “We’re excited to partner with Crunchyroll to bring our globally appealing characters to audiences and consumers in new ways, as well as create new opportunities for our talented creators.”
“We are extremely excited to be partnering with WEBTOON,” said Joanne Waage, General Manager of Crunchyroll. “WEBTOON has a tremendous catalogue of content and creators that resonate deeply with our audience and we can’t think of a better way to delight fans than by bringing these stories to life through animation.”