PBS KIDS has accomplished the launch of its own officially branded YouTube channel, youtube.com/pbskids. The channel will be geared towards kids aged 2-8 and their parents. The pubcaster hopes to take advantage of the rising trend in children’s use of mobile devices and demand for streaming content.
At launch, PBS KIDS’ YouTube channel will offer hundreds of clips and promotional videos from its popular series like Daniel Tiger’s Neighborhood, Peg + Cat, Wild Kratts, Arthur, Martha Speaks, WordGirl and new addition Odd Squad. Viewers will also be able to watch full episodes of original web series like Fizzy’s Lunch Lab, Oh Noah!, Ruff Ruffman: Humble Media Genius, Chuck Vanderchuck’s Something Something Explosion and Plum Landing. New content will be added on a weekly basis.