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Mattel Enrolls in New ‘Monster High’ Series for YouTube Kids

Digital Media

Mattel Enrolls in New ‘Monster High’ Series for YouTube Kids

Mattel Creations announces a brand-new animated series inspired by its fang tastic fashionista property, Monster High: The Adventures of the Ghoul Squad, exclusively for YouTube and YouTube Kids. This is Mattel’s first series to debut directly on the platform.

“At Mattel Creations we have a clear understanding of where our audience are most likely to engage with our content and by creating content specifically for YouTube and YouTube Kids, we are recognizing that series content is not just for linear or SVOD,” said Catherine Balsam-Schwaber, Chief Content Officer for Mattel. “YouTube Kids is a leader in reaching children aged 6-11 so, it’s the right platform for the Monster High content and fans. We are delighted to be furthering our partnership with YouTube Kids and welcome more families into the world of Monster High”.

Monster High: The Adventures of the Ghoul Squad (10 x 11 min.) is an action-adventure series featuring fan-favorite characters from Monster High. Draculaura, Frankie, Clawdeen and their ghoulfriends combine their wits and abilities as they travel to exotic locations, solve spine-tingling mysteries and rescue lost monsters all over the world. This elite squad of crafty creatures are always there for each other and their fellow monsters, no matter the odds.

Available in English, French, German, Latin American Spanish, Brazilian Portuguese and Russian, Ghoul Squad will premiere one episode per week through YouTube and YouTube Kids — currently available in 26 countries and downloaded tens of millions of times. Producer Mattel Creations is also planning a 44-minute special to complement the series, now in development, which will be available to broadcasters and SVOD partners.

Welcome to Monster High

Welcome to Monster High


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