Genius Brands International has boosted the reach of its Kid Genius Cartoon Channel by approximately 20 million households with this week’s launch of channel on OTT platforms including Roku, Apple TV and Amazon Fire, growing its potential audience to an estimated 50 million households in the US.
Genius Brands is also launching new apps or its signature Baby Genius and SpacePOP brands on these platforms, offering multiplatform engagement opportunities.
“We’ve been anxiously awaiting the ‘go’ for Kid Genius Cartoon Channel on these platforms since we first announced the distribution agreement with Future Today in November,” said Debra Pierson, General Manager of Kid Genius Cartoon Channel. “As anyone with kids understands, being able to access and stream engaging entertainment on demand is essential in today’s world. And if you want to reach the widest possible audience, you do that through Roku, Apple, Amazon Fire and more. These are not alternative platforms, they are vital platforms, and Kid Genius Cartoon Channel will be there with hours of stimulating Smart TV for Kids.”
The Kid Genius Cartoon Channel, already available on Comcast’s Xfinity On Demand, offers programming for toddlers through to tweens. Original series include Baby Genius, SpacePOP, Warren Buffett’s Secret Millionaires Club and Thomas Edison’s Secret Lab. Acquired programs include Eddie Is a Yeti and Nancy Drew Codes & Clues.