Spain’s Imira Entertainment is launching its multiscreen, multi-language kids’ content platform iMIRAPLAY on Samsung Smart TVs. The STV platform will also launch Imira’s existing apps based on its original programming, which will be inbuilt into all new Samsung Smart TV sets at retail and are also available to current Smart TV owners through a simple update.
iMIRAPLAY debuts with five original Imira series, available in both English and Spanish. The adventures of a boy and his robot in Lucky Fred (52 x 12), the magical mayhem of Sandra, the Fairytale Detective (52 x 13), frenemies Lola & Virginia (52 x 12), the whimsical island inhabitants of Saari (39 x 3) and the healthy eating principles of Vitaminix (104 x 2) will each be represented by five free episodes included with the package. Users can opt to subscribe and gain access to further episodes to stream.
Worldwide, users can purchase the iMIRAPLAY app through MYMOID payment service via mobile or tablet.