Genius Brands International announced a pact to bring its Genius Brands Network — including Kid Genius Cartoon Channel and Baby Genius TV — to the premiere live and OTT VOD service, XUMO. The deal brings the Network’s reach up to 80 million US households. XUMO is the latest partner to join the Network’s roster of AVOD, SVOD and OTT hosts.
“Consumers’ demand for engaging ‘content with a purpose’ has never been stronger,” said Mark Shoeman, Director of Distribution at Genius Brands. “As more children and parents become adept with an ever-growing number of devices, their favorite and trusted brands should be available to them on XUMO, which affords the Genius Brands Network with new and exciting ways to amaze and delight our viewers.”
“Nearly 20% of our millions of viewers, including my own kids, watch the Kids & Family channels on XUMO so it is important that we continue to offer the widest range of quality and entertaining content for our young viewers,” added Stefan Van Engen, SVP, Content Partnerships & Programming, XUMO. “We are excited to bring the Kid Genius Cartoon Channel and Baby Genius TV to our lineup as they know how to deliver engaging and enriching content for young audiences.”
Genius Brands Network’s Kid Genius Cartoon Channel offers a slate of series that support science, technology, engineering and math (STEM) skills, as well as social-emotional development and literacy skills. Award-winning “content with a purpose” from Genius Brands’ includes Warren Buffett’s Secret Millionaires Club, featuring 26 half-hour episodes and 26 shorts created and produced in partnership with and starring legendary financier Warren Buffett, and Thomas Edison’s Secret Lab, where kids learn that “Science is a Blast” in this STEM-based, comedy adventure series.
Baby Genius TV provides enriching and entertaining content for toddlers. Toddlers learn lessons through music and characters that ignite their imagination. Parents will feel safe knowing that their littles ones are enjoying the educational content of our shows. Series include Baby Genius, Rainbow Valley Fire Department, Animal Mechanicals and more.