No, we’re not April Foolin’ you: Corus Entertainment is bringing the first ever round-the-clock, 24-hour Adult Swim channel to Canadian television on April 1. The lineup of bold and irreverent live-action and animation programming will include original Adult Swim fare Rick and Morty, Robot Chicken, Tim & Eric’s Bedtime Stories and The Eric Andre Show as well as popular acquisitions like Family Guy, Bob’s Burgers and American Dad!.
“We’re thrilled to bring the unique Adult Swim experience to viewers in Canada,” said Daniel Eves, SVP of TV Networks, Corus Entertainment. “Building on the existing popularity of Adult Swim content, a 24/7 Adult Swim channel underscores Corus’ dedication to delivering content that audiences crave. Adult Swim rounds out our specialty portfolio with its one-of-a-kind programming, and strengthens Corus’ presence as the leader in specialty entertainment in Canada.”
The launch of Adult Swim in Canada also demonstrates an extension of Corus’ long-term partnership with Turner. Since Turner’s launch of Adult Swim in the United States in 2001, Adult Swim has become the #1 network with adults 18-34 and they have held this spot for the past 14 years. Adult Swim in Canada will mirror the programming and brand voice of the acclaimed channel in the U.S., delivering audiences new series day and date with the U.S. year-round.
“Adult Swim is that rare brand, like no other, that connects with its fans on multiple levels,” said Erik Resnick, Senior Vice President of Business Development and Commercial Strategy for Adult Swim. “A 24/7 channel in Canada is the perfect fit as we continue to expand into global markets.”
Beginning April 1, ACTION will undergo a complete rebrand to become Adult Swim. Adult Swim programming previously airing on the Cartoon Network, and Adult Swim programming currently airing under the TELETOON at Night programming block, will shift to the newly minted Adult Swim channel. Both Cartoon Network and TELETOON’s schedules will shift their focus to feature best-in-class, family-friendly content appropriate for all ages 24/7.