Variety is reporting that sources say a new, original co-production between DreamWorks Animation and YouTube will most likely launch on the Google-owned online video destination by the end of the month. YouTube Nation is said to be a daily highlight reel of what content is trending on the digital platform, based on its own proprietary data in a syndicated, news-style format similar to TV’s TMZ or comedic web series =3.
The report further contends that insiders say the series is expected to draw attention to the growing amount of YouTube’s partner-generated content, ranging from big media company offerings to indie projects. To achieve this, digital industry watchers believe YouTube Nation will have home page real estate on the site. The “passion project” conceived by YouTube programming chief Robert Kyncl and DreamWorks CCO Jeffrey Katzenberg is the latest move to diversify DWA’s content, following big original series deals with Netflix and RTL. The studio has also previously snapped up fast-growing YouTube multichannel network AwesomenessTV.
Reps for both co-producers declined to comment.