DHX Media’s WildBrain, a leading online kids’ network with expertise in connecting content owners and advertisers over AVOD, has inked a deal with Turner International to manage a number of Turner Kids YouTube channels in Europe, the Middle East, Africa and Latin America. This follows a successful collaboration between the two companies around LazyTown, which saw a number of local channels launched in the last year.
“Building a strong branded presence on YouTube for our major kids’ brands is a key part of our strategy of putting our audience at the centre of everything we do. We are excited to be working with YouTube kids’ specialist WildBrain and to benefit from their fantastic expertise in this field,” said Patricia Hidalgo, CCO for Turner Kids International.
The new agreement sees WildBrain extending the international exposure of key Turner brands. Local-language channels have already rolled out for hit properties The Powerpuff Girls and Adventure Time in the UK, Russia, Poland, Brazil and Spanish-speaking LatAm, with more to follow. The Amazing World of Gumball, Ben 10, and a selection of other Cartoon Network shows will also grow their global digital presence through WildBrain.
“As a leading network of channels for parents and kids, we are excited to deploy our experience and skills on Turner’s content,” said WildBrain MD John Robinson. “As more and more kids consume content on mobile devices, content owners are looking for ways to reach online audiences. We couldn’t be more excited to be looking after great Turner brands like Ben 10 and The Powerpuff Girls, by leveraging our large WildBrain platform and digital media expertise to broaden their global reach.”
WildBrain will create and manage the channels, and provide content production services as well as audience development and social networking expertise.