Leading online kids’ network and AVOD expert WildBrain has been appointed the exclusive global manager of Moose Toys’ YouTube channels for its brands Shopkins, Happy Places, Grossery Gang and Twozies.
“The Shopkins YouTube channel has attracted more than 310,000 subscribers and amassed over 210-million views to date. By leveraging WildBrain’s know-how in creating and marketing content to kids in the digital age and its large multi- channel network, we anticipate significantly extending the international reach of our toy brands with the new generation of children consuming content online,” said Belinda Gruebner, Managing Director for Moose Toys.
“We’re excited to provide our digital expertise to Moose Toys. They’re already seeing excellent results with driving global awareness and we’re looking forward to accelerating that growth. It’s a real compliment to be asked to work with such a great team,” added John Robson, Managing Director for WildBrain.
The new overseer will focus on increasing watch times, views and revenue for the brands, and will take responsibility for channel optimization. WildBrain will also create paid media campaigns and give the Moose Toys lineup access to proprietary technology in order to best serve a global audience and strengthen Moose Toys’ relationships with YouTube influencers.