Channel 5 is launching its preschool TV brand Milkshake! on Amazon Channels within Prime Video. Dubbed More Milkshake!, Channel 5’s first move into SVOD will be available to Prime members in the UK for an additional £2.99 a month, and offer unlimited, ad-free access to a range of content, including episodes of Fireman Sam, Thomas and Friends and Bob the Builder.
Amazon Channels launched in the UK in May of 2017.
“We’re really excited to be launching More Milkshake! on Amazon Channels, offering Prime members a new and seamless way for their families and friends to enjoy watching our preschool content,” commented James Tatam, VP Commercial, Operations and Strategic Services, Channel 5. “This latest venture underlines our digital strategy; to ensure our content is available wherever and whenever our audience want to watch.”
“We’re delighted to add More Milkshake! to Amazon Channels on Prime Video in the UK,” added Alex Green, European MD of Channels and Sport at Amazon Prime Video. “We want to offer our customers the widest selection of kids shows, and with the addition of More Milkshake!, they will be able to access all of their favourites in one place.”
Milkshake! achieved its best ever annual share of all kids viewing in 2017. The preschool block, which airs on Channel 5 every day, played an important role in pushing Channel 5’s portfolio of TV channels to deliver its highest-ever annual share of viewing amongst both ABC1 and 16 to 34-year-old TV viewers in the UK in 2017: its strongest overall ratings performance for 13 years.