Pan-Asian channels operator Celestial Tiger Entertainment has launched its Mandarin language preschool channel Miao Mi in the US through premium video on-demand subscription service Amazon Channels, available to Amazon Prime members. This marks Celestial Tiger’s first step into the US market from its established presence in Asia and Australia.
“We are very excited for the American debut of Miao Mi on Amazon Channels, and Celestial Tiger Entertainment’s first channel launch in the United States,” said CEO Todd Miller.
“There is a clear and growing desire among forward-looking parents around the world to introduce their children to Mandarin. Miao Mi addresses an important gap in the preschool educational market and we see global demand for this high-quality, educational and entertaining children’s programming, on demand and across all devices, in Mandarin and local languages. The launch of Miao Mi in the United States is an important step as we expand Miao Mi around the world.”
Aimed at children aged 3-6 Miaio Mi offers content from prominent producers in China and across Asia designed to teach Mandarin Chinese in a fun and engaging way. This includes the anchor series, Miao Mi Classroom, a Celestial Tiger Ent. original production that utilizes animated flashcards and songs to aid learning. Other highlights include Star Babies, an award-winning show inspired by Chinese icons from Bruce Lee to the Monkey King; animated Asian folk tale series Eori; and Pleasant Goat Fun Class, an educational series featuring the characters of the hit Pleasant Goat franchise.
Miao Mi programs are available on-demand in both English and Mandarin through Amazon Channels. Amazon Prime members can subscribe to the channel for $5.99 per month.