Award-winning Australian 2D toon studio BES Animation has appointed ValleyArm Digital to fluff up the global digital content strategy for its hit original series Kitty Is Not a Cat. The London-based specialists will focus on driving growth, reach and engagement with fans of the show across digital and social platforms, including a new YouTube channel.
BES and ValleyArm will also collaborate on creating fresh short-form pieces to boost the broadcast series. New content will drop weekly on YouTube.
“We are thrilled to be working with ValleyArm Digital at an exciting time for Kitty Is Not a Cat. Having just launched the show in 65 countries, we are excited to be creating further opportunities for our audience to connect with all their favorite characters from the show,” said Bruce Kane, Founder and Director of BES Animation. “YouTube is an important and growing platform and with more than 3.25 billion hours of content watched each month, it is a vital channel for reaching and connecting with Kitty Is Not a Cat fans.”
Matt Campbell, Content Director at ValleyArm Digital, added, “We’re really excited to be working with such amazing local creators. BES Animation are world class. We are big fans of their work and looking forward to being part of the Kitty Is Not a Cat journey.”
Aimed at kids 6-10, Kitty Is Not a Cat made its broadcast debut in May 2018 and is now shown in 65 countries, translated into more than 25 languages. The show centers on a co-op of stray cats living together in a dilapidated mansion, left to them by an eccentric baroness. The cats’ life of constant partying is interrupted when they answer a knock at the door to find “Kitty” — a cute little girl in an orange catsuit who followed one of them home. Determined to behave like a feline and not help the cats find her proper human home, Kitty becomes a part of this unique “family.”