Digital entertainment service Azoomee — which offers TV shows, games, audiobooks, art studio and messaging within a kid-safe app — has licensed 90 hours of multi-award-winning content from the BBC. The service launched in the UK in July 2016 for mobile devices. The deal marks Azoomee as one of a small number of SVOD partners with the world’s oldest public broadcaster.
“We are incredibly excited to add BBC’s award-winning shows to Azoomee’s rapidly growing content library. These shows explore a wide range of important values, which fit perfectly with our overall mission to provide entertainment that is good for children,” said Estelle Lloyd, co-Founder of Azoomee. “The BBC content has recently been made available on the app and is already proving extremely popular with our young audience – Charlie and Lola is currently the most watched show on Azoomee. We are looking forward to a long and prosperous relationship with the BBC.”
The 12-month agreements includes Tiger Aspect Prod.’s global hit toon Charlie and Lola (winner: BAFTA Children’s Awards, Annie Awards, Broadcast Awards, RTS Awards, Annecy), which invites children to learn all about healthy sibling relationships and explore values of patience, friendship and imagination.
The rest of the roster is comprised of live-action titles: gruesomely educational sketch show Horrible Histories; family-friendly drama Katie Morag; reality-style dance drama The Next Step; zoological adventure quest Deadly 60; science show Nina and the Neurons; and documentary Little Human Planet.
Azoomee’s video content is a mix of well-known brands and international indies, with a focus on shows that teach young viewers new skills and encourage them to get up and be active. Azoomee also produces its own own original content, such as the 18-part animated internet safety series Search It Up, recently nominated for a BAFTA. The services utilizes a dedicated team of in-house experts to curate content.