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Adult Swim and Carrot Zap Fans to ‘Rickstaverse’

Digital Media

Adult Swim and Carrot Zap Fans to ‘Rickstaverse’

Leading in to the season two premiere of Adult Swim’s Rick and Morty (July 26 at 11:30 p.m. ET/PT), the network has launched a first-of-its-kind game on Instagram that takes fans even deeper into the show’s ever-expanding universe: RickandMortyRickstaverse.

Adult Swim partnered with Carrot Creative to use Instagram’s photo tagging feature to create a connected visual universe, letting fans explore their favorite planets, dimensions and landmarks from the series. The “Rickstaverse” features 25 different levels to explore, full of characters, Easter eggs, mini-comics, interactive collectibles and exclusive season two content.

By clicking on individual photos, users discover tags which act as portals to different worlds and collectibles. The experience takes advantage of Instagram’s new HD upload standard, bringing 1080p HD quality to every image and video. The experiences spans over 80 different Instagram accounts and will comprise 11 planets (eight at launch), over a thousand images, eight mini-comics and interactive collectibles with 18 different video outcomes. You can check out an animated walkthrough on Adult Swim’s YouTube channel.




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