In a company blog post Friday by Facebook’s VP of Produce, Vishal Shah, it was revealed that leading animated GIF depot GIPHY has come under the social media mega-umbrella, joining the company as part of the Instagram team. Shah pointed out in the post that 50% of GIPHY’s traffic currently comes from Facebook-owned apps, and half of that is traphic from Instagram.
“Together, we can make it easier for anyone to create and share their work with the world,” Shah wrote, continuing:
“We’ve used GIPHY’s API for years, not just in Instagram, but in the Facebook app, Messenger and WhatsApp. GIPHY will continue to operate its library (including its global content collection), and we’re looking forward to investing further in its technology and relationships with content and API partners. People will still be able to upload GIFs; developers and API partners will continue to have the same access to GIPHY’s APIs; and GIPHY’s creative community will still be able to create great content.
“GIFs and stickers give people meaningful and creative ways to express themselves. We see the positivity in how people use GIPHY in our products today, and we know that bringing the GIPHY team’s creativity and talent together with ours will only accelerate how people use visual communication to connect with each other.”
GIPHY was founded in 2013 and describes itself as “the best way to search, share, discover and create GIFs on the Internet.” The company’s technology has been incorporated across social media platforms, apps and integrations with leading operating systems.