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Fresh off releasing the public beta of the XMP (Extensible Metadata Platform Toolkit Version 4.0, Adobe will have a huge presence at the event. Jim Guerard,

Adobe’s VP of product management for web and video solutions will share the company’s post-Macromedia acquisition vision for reshaping the future of the video and the Web at two NAB sessions.

On Tuesday, April 25, from 10 a.m. to 11 a.m., Guerard will discuss the business-related benefi ts of new digital media applications at a session titled ‘Earthquake Insurance: Are You Ready for the Tectonic Shifts in Film and Broadcast?’ Then, on Wednesday, April 26, from 9 to 10 a.m., he will deliver a keynote focusing on ‘Casting a Wider Net: Capturing Viewers with Rich Media Experiences for Broadcast, Web and Mobile.’

The company will also demo its brand spanking new Adobe Production Studio (launched in January) in Booth #SL3732, along with the newly acquired Macromedia products in Studio 8 (includes Dreamweaver 8, Flash 8, Flash Professional 8, Fireworks 8, Contribute 3 and FlashPaper). The Adobe Production Studio includes Adobe After Effects 7.0, Adobe Premiere Pro 2.0, Adobe Audition 2.0, Adobe Encore 2.0, Photoshop CS2 and Illustrator CS2. For more info., visit

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