Premium subscription streaming service Boomerang, a joint venture of Turner and Warner Bros has announced they will be the official domestic home and world-premiere destination for the brand-new 2D animated series Care Bears: Unlock the Magic — a punched-up, reimagining of the colorful classic brand seeking to enchant a new generation of fans.
Currently in production from Cloudco Entertainment, the initial order for Care Bears: Unlock the Magic includes 48 x 11’ regular episodes, 2 x 22’ specials and 20 x 20” shorts designed to provide a special comedic focus on individual bears.
This contemporary take on The Care Bears still pays homage to iconic brand elements like “The Care Bear Stare,” as it sends the Care Bears on the road for the first time to explore wonderful, never-before-seen areas surrounding Care-a-lot, called “The Silver Lining.” And as a result, the bears will get to meet new creatures and employ their powers and wits like never before.
“We swung for the fences to give the bears the best and most compelling storytelling, animation and broadcaster home,” said Cloudco Entertainment President Sean Gorman. “I am super-proud of the result and thank our own internal team as well as our production partners for their immeasurable hard work and support.”
Boomerang and Cloudco will offer fans several opportunities to engage and share the Care Bears magic. Beginning this month, Boomerang social channels will reveal the new look of the “lead” Unlock the Magic characters, offer social moments to show their fandom and shine a light on the lovable, huggable Care Bear life. Additionally, as part of the national promotional campaign, Boomerang television network will showcase select Care Bears: Unlock the Magic episodes for a limited time in the months following their Boomerang streaming service world premiere.