While HBO is known for very adult dramas full of blood, flesh and ear-singeing language, the recently launched streaming service HBO Max appears to have made the right call in lining up original kids’ content — especially while so many families are hunkered down at home.
According to Parrot Analytics, the platform’s most in-demand show at launch May 27 was Looney Tunes Cartoons — a fresh take on the Warner Bros. classic. In second place was Sesame Workshop’s tot-friendly talk show The Not-Too-Late Show with Elmo. These titles for tenderer young eyes quickly surpassed award-winning adult HBO staples like Game of Thrones, Deadwood and Curb Your Enthusiasm.
Parrot monitors social media trends, fan ratings and piracy rates to monitor the popularity of TV and streaming titles. According to the firm, Looney Tunes Cartoons was after the first four days of availability 19.4x more in demand than the average HBO Max show. This success falls short, however, of the breakaway power of Disney+ hit The Mandalorian, which Parrot says is 46.1x as in-demand as any show on that platform.
[Source: Bloomberg News via ScreenRant]